Area Business Manager responsible for achieving sales targets, managing a team of Medical Representatives, and driving growth in the cardio & diabetic segment in Jodhpur.

About the Company

Elbrit Life Sciences is a pharmaceutical company established with a vision of “Making Lives Better” by providing quality healthcare to patients. Founded in 2014 and headquartered in Mumbai, the company aspires to be one of the leading pharmaceutical companies in India and globally. Elbrit is an innovation-driven organization specializing in the discovery, development, manufacturing, and marketing of prescription drugs that make a difference in the lives of millions of patients every day. The company focuses on selecting best-in-class Active Pharmaceutical Ingredients (APIs) and utilizing advanced machinery and the latest technology to manufacture its medicines. Elbrit partners with the right organizations across the globe to deliver on its commitment to patients and customers. As part of the healthcare industry, the company is dedicated to the communities it serves and upholds core values of Innovation and Excellence in every action. Its commitment to the highest quality starts with its people, partners, vendors, customers, healthcare professionals, physicians, and doctors, all the way to patients and their communities.

Role Overview

The Area Business Manager (ABM) - Cardio & Diabetic is a key field sales leadership role responsible for driving business growth in the Jodhpur region. This position focuses on achieving sales targets, managing and developing a team of Medical Representatives (MRs), and implementing effective sales strategies within the cardio and diabetic therapy segment. The ABM acts as a bridge between the field team and regional management, ensuring consistent performance and alignment with company objectives. The role demands strong leadership, analytical skills, and the ability to build lasting relationships with healthcare professionals, hospitals, and stockists to maximize market penetration and product visibility.

Key Responsibilities

1. Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Implement area-specific sales strategies and promotional plans aligned with regional and organizational goals.
• Identify potential business opportunities and new customer segments to expand market coverage.
• Monitor sales performance of team members and ensure corrective actions are taken when needed.
• Drive effective implementation of marketing campaigns and ensure product visibility and availability.
• Analyze sales data, market trends, and competitor activities to identify areas for improvement.

2. Team Leadership & People Management

• Recruit, train, and develop Medical Representatives (MRs) to ensure a competent and motivated field force.
• Set clear performance expectations, track progress, and provide continuous feedback and coaching.
• Conduct joint fieldwork with MRs to assess market coverage, product promotion, and customer engagement.
• Motivate and guide the team to achieve both individual and collective sales goals.
• Foster a culture of accountability, teamwork, and ethical conduct.

3. Market Analysis & Strategic Execution

• Conduct area-level market analysis to understand prescription trends, doctor potential, and competitor activities.
• Recommend strategic actions to improve product penetration and sales performance.
• Plan and execute area-level product launches, CME programs, and marketing activities in coordination with marketing and sales teams.
• Monitor ROI of promotional activities and ensure optimal resource utilization.

4. Customer & Relationship Management

• Build and maintain strong professional relationships with doctors, hospitals, pharmacies, and stockists.
• Ensure consistent follow-up with key customers and handle their queries and concerns effectively.
• Develop Key Opinion Leaders (KOLs) within the area to support product advocacy.
• Work closely with distributors and stockists to ensure smooth product availability and supply chain management.

5. Compliance, Reporting & Coordination

• Ensure adherence to company policies, ethical guidelines, and industry regulations during all business activities.
• Maintain accurate records of field activities, sales data, and customer interactions.
• Submit periodic reports on sales performance, market feedback, and competitor insights to the Regional Business Manager.

Tech Stack

• CRM Software (e.g., Salesforce, Veeva)
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Sales Analytics Tools
• Territory Management Systems
• Communication Tools (email, messaging apps)

4-5 years of work experience in pharmaceutical sales, preferably in cardio and diabetic segments. Proven track record of achieving sales targets and managing a team of Medical Representatives. Strong leadership, communication, and interpersonal skills. Analytical ability to interpret sales data and market trends. Knowledge of the Jodhpur region's healthcare landscape is an advantage.

Health insurance, performance-based bonuses, travel allowance, and professional development opportunities.