Join a pioneering company in sustainable products as an Area Sales Executive, driving sales in the West region.

About the Company

Xolopak India Ltd is a pioneering force in the manufacturing of sustainable consumable products for the HORECA, bakery, and home/personal care industries in India. With a pan India presence, Xolopak specializes in B2B and institutional business within this segment. The product lineup includes single-use wooden cutlery, ice-cream sticks and spoons, cake bases, specialty papers, and luxury napkins, catering to some of the largest brands in the food and ice-cream industries.

Role Overview

The Area Sales Executive will play a crucial role in driving sales and expanding the market for Xolopak India's Cake Base products across the West region. This dynamic position focuses on developing new business opportunities, establishing and managing distributor and institutional relationships, achieving sales targets, and identifying key market trends to enhance the company's footprint in the bakery and food service segment.

Key Responsibilities

1. Lead Generation & Business Development

   • Identify and develop new business opportunities within bakeries, cake shops, cafés, hotels, restaurants, cloud kitchens, and food manufacturers.
   • Appoint and manage distributors, wholesalers, and channel partners in the assigned territory.
   • Negotiate commercial terms and successfully close sales deals.

2. Client Needs Analysis & Relationship Management

   • Understand customer requirements and recommend suitable Cake Base products based on application and volume.
   • Build and maintain long-term relationships with key customers and distributors.
   • Resolve customer queries and coordinate with production and logistics teams for timely deliveries.
   • Gather customer feedback and identify opportunities for product improvement and portfolio expansion.

3. Achieving Sales Targets

   • Meet monthly, quarterly, and annual sales and revenue targets.
   • Develop and execute territory-wise sales plans to maximize market penetration.
   • Monitor sales performance and implement corrective actions when required.
   • Ensure timely payment collections and maintain healthy receivables.

4. Forecasting & Market Research

   • Prepare monthly sales forecasts and demand plans to support production scheduling.
   • Conduct market research to analyze customer preferences, pricing, competitor activities, and emerging trends in the bakery sector.
   • Identify new market segments and growth opportunities.
   • Submit regular reports on sales performance, pipeline updates, and competitor intelligence to management.

Tech Stack

• CRM Software
• MS Office Suite
• Sales Forecasting Tools

• Bachelor's degree in Business Administration, Food Technology, Marketing or a related field.
• 5–7 years of experience in FMCG, bakery ingredients, food ingredients or institutional food sales.
• Experience in handling distributors and key accounts, preferably in the bakery or HoReCa segment.
• Strong B2B sales and business development skills.
• Excellent negotiation, communication and relationship management abilities.
• Good understanding of bakery products and food service markets.
• Analytical skills for sales forecasting and market analysis.
• Proficient in MS Office and CRM software.
• Willingness to travel extensively within Mumbai and surrounding regions.

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Health insurance
• Internet reimbursement
• Leave encashment
• Paid sick time
• Provident Fund