Lead sales operations in Noida for an Ayurvedic wellness company. Drive territory growth, manage team, and achieve targets.

Area Sales Manager (ASM)

About the Company

Durvasa Ayurved Pvt. Ltd., part of the Rosy Herbal Corporation India group, is an emerging Ayurvedic and holistic wellness company dedicated to promoting natural wellness through trusted Ayurvedic formulations. With a strong focus on quality, customer well-being, innovation, and ethical business practices, the company is expanding its market presence and building a robust sales network across multiple territories. The company operates from its registered office in Noida, Uttar Pradesh.

Role Overview

The Area Sales Manager (ASM) will be responsible for managing sales operations across the assigned territory, achieving business targets, developing the market, and leading the sales team. This role requires a strong combination of sales leadership, team management, business development, market expansion, and customer relationship management. The ideal candidate should be highly motivated, commercially aware, and comfortable working in a target-driven and field-oriented environment. This is a full-time, on-site position with a six-day work week (Monday to Saturday, 9:30 AM to 6:30 PM).

Key Responsibilities

Sales Planning & Target Achievement – Develop and execute effective sales strategies for the assigned territory; set, monitor, and achieve monthly, quarterly, and annual sales targets; analyze territory performance and identify growth opportunities; prepare sales forecasts and provide regular updates to senior management; ensure effective implementation of company sales strategies and promotional initiatives.

Team Leadership & Management – Lead, supervise, and motivate the sales team to achieve assigned targets; recruit, train, coach, and develop team members; set individual targets and performance KPIs; conduct regular performance reviews and provide guidance; build a disciplined, motivated, and high-performing sales team.

Business Development & Market Expansion – Identify and develop new markets, customers, dealers, distributors, and business opportunities; expand company presence within the assigned territory; develop strategies for customer acquisition, retention, and revenue growth; identify upselling and cross-selling opportunities; monitor competitor activities, pricing, products, and market trends.

Client & Relationship Management – Develop and maintain strong relationships with key customers and business partners; understand customer requirements and provide solutions; handle escalated customer concerns with timely resolution; conduct regular market visits and maintain active field presence; drive customer satisfaction and long-term business relationships.

Sales Reporting & Performance Analysis – Track daily, weekly, and monthly sales activities and achievements; prepare accurate sales and performance reports for management; analyze sales data to identify gaps, trends, and improvement areas; maintain updated customer and sales records; monitor sales pipeline, lead conversion, and overall territory performance.

Tech Stack

• CRM & Sales Tools: CRM software (unspecified) for customer relationship management, sales pipeline tracking, and lead management.
• Productivity & Reporting: MS Excel, Google Sheets for sales forecasting, performance analysis, and reporting.
• Communication: Email (MS Outlook / Gmail), phone, and in-person meetings.
• Data Management: Sales pipeline management systems, lead conversion tracking tools.

Qualifications & Experience

• Bachelor's degree in Business Administration, Marketing, Sales, or related field.
• 2–8 years of relevant sales experience, with minimum 2 years in a team-handling or sales leadership role.
• Preferred industries: FMCG, Ayurvedic, Healthcare, Pharma, Wellness, Consumer Products.
• Strong knowledge of sales techniques, business development, forecasting, and CRM.
• Good working knowledge of MS Excel, Google Sheets, CRM, and sales reporting tools.

Key Skills

Sales & Business Development | Team Leadership | Territory Management | Market Expansion | Client Relationship Management | Negotiation | Communication | Sales Forecasting | Performance Analysis | Reporting

Key Performance Indicators (KPIs)

• Achievement of monthly, quarterly, and annual sales targets
• Territory-wise revenue growth
• Team performance and productivity
• New customer/client acquisition
• Customer retention and relationship management
• Market expansion and penetration
• Sales pipeline and conversion rate
• Timely and accurate reporting

Compensation & Benefits

• Salary: ₹20,000–₹25,000 per month (confirmed from posting)
• Performance-based incentives
• Provident Fund and statutory benefits
• Travel reimbursement
• Professional work environment with growth opportunities

2–8 years of relevant sales experience; minimum 2 years in team handling or sales leadership; Bachelor's degree in Business Administration, Marketing, Sales, or related field; preferred experience in FMCG, Ayurvedic, Healthcare, Pharma, Wellness, Consumer Products; strong knowledge of sales techniques, business development, forecasting, and CRM; good working knowledge of MS Excel, Google Sheets, CRM, and sales reporting tools; ability to lead teams, achieve targets, and work in a field-oriented environment; willingness to travel regularly.

Performance-based incentives, where applicable; Provident Fund and statutory benefits as per company policy; Travel reimbursement as per company policy; Supportive and professional work environment; Opportunities for career growth and leadership development; Long-term growth opportunities within the organization.