Lead sales operations in Bangalore for a home appliances company. Manage distribution networks, drive targets, and expand market share.

About the Company

BK Nexus Enterprises is a growing player in the Home Appliances and Consumer Durables sector, committed to delivering quality products and driving market penetration across India. The company focuses on building strong distribution networks and fostering long-term relationships with dealers, distributors, and channel partners. With a performance-driven work environment, BK Nexus Enterprises offers leadership opportunities for sales professionals looking to expand their career in a dynamic industry.

Role Overview

We are seeking an experienced and motivated Area Sales Manager to lead sales operations in the Bangalore region. This role is critical for achieving sales targets, managing distribution channels, and expanding market share in the home appliances segment. The ideal candidate will have a proven track record in distribution sales, strong team management skills, and the ability to drive both primary and secondary sales. You will be responsible for developing and executing sales strategies, monitoring market trends, and building lasting relationships with dealers and key customers. This is a leadership position with opportunities for career growth and expanded territory responsibilities.

Key Responsibilities

• Develop and execute sales strategies to achieve assigned monthly and annual targets.
• Manage distribution networks, including dealers, distributors, and channel partners across the assigned territory.
• Drive primary (company to dealer) and secondary (dealer to end customer) sales volumes.
• Identify new business opportunities and expand market coverage through dealer onboarding and brand visibility initiatives.
• Supervise and motivate a sales team to ensure consistent performance and target achievement.
• Monitor market trends, competitor activities, and customer requirements to adjust sales tactics.
• Build and maintain strong relationships with distributors, dealers, and key accounts.
• Ensure effective product availability and deep market penetration for categories like geysers, infrared appliances, home theatre systems, and other home appliances.
• Prepare detailed sales reports, forecasts, and performance reviews for senior management.
• Coordinate with senior management on sales plans, business growth strategies, and inventory management.
• Travel extensively within the assigned territory to meet dealers, attend trade events, and oversee field operations.

Tech Stack

• CRM software (e.g., Salesforce, Zoho CRM, or similar) for tracking leads, sales activities, and customer interactions.
• Microsoft Office Suite (Excel, PowerPoint, Word) for reporting, forecasting, and presentations.
• ERP systems for order management, inventory tracking, and distributor management.
• Data analytics tools (e.g., Tableau, Power BI) for market trend analysis and performance dashboards.
• Communication tools (e.g., email, messaging apps, video conferencing) for team coordination and client meetings.

• Prior experience in Distribution Sales is mandatory.
• Experience in the Consumer Durable / Home Appliances industry is preferred.
• Strong knowledge of dealer and distributor management.
• Proven ability to manage sales teams and achieve targets.
• Excellent communication, negotiation, and relationship-management skills.
• Willingness to travel extensively within the assigned territory.
• Strong market-development and business-development capabilities.
• Diploma (Preferred) or higher education.

Health insurance, Leave encashment, Life insurance, Provident Fund