Lead sales operations in Telangana for a fast-growing FMCG company. Drive distributor network, achieve targets, and manage field sales team.

About the Company

Bongchie India Private Limited is a dynamic and rapidly growing FMCG company specializing in the tobacco category. Headquartered in Hyderabad, the company is committed to delivering high-quality products through an extensive distribution network across General Trade, Modern Trade, and Wholesale channels. With a focus on market expansion and operational excellence, Bongchie India is building a strong presence in Telangana and aims to become a leading player in the regional FMCG space.

Role Overview

We are seeking a result-oriented and experienced Area Sales Manager (ASM) to lead and expand our sales operations across Telangana. The incumbent will be responsible for driving primary and secondary sales, strengthening distributor networks, expanding market coverage, and ensuring execution excellence across all trade channels. This role requires strong leadership, deep market understanding, and the ability to deliver sustainable business growth. The ASM will report directly to the CEO and CFO, ensuring alignment with strategic business objectives.

Key Responsibilities

• Achieve primary and secondary sales targets for the assigned Telangana territory.
• Appoint, manage, and develop distributors and channel partners across the region.
• Monitor team attendance, beat plan, outlet coverage, productivity, and daily sales performance through the FieldAssist app.
• Ensure all Sales Officers / ISRs regularly update daily calls, productive calls, outlet visits, and sales activities on the FieldAssist app.
• Drive product availability, visibility, and distribution expansion in General Trade and Wholesale channels.
• Monitor market trends, competitor activities, pricing, and promotional initiatives.
• Conduct regular market visits and ensure effective coverage of assigned cities and districts.
• Lead, motivate, and monitor Sales Officers / ISRs.
• Ensure timely collection of outstanding payments and maintain healthy distributor stock levels.
• Plan and execute sales promotions, schemes, and market activation activities.
• Prepare daily, weekly, and monthly sales reports and review performance against targets.
• Coordinate with supply chain, marketing, office sales, and accounts teams for smooth business operations.
• Manage and monitor the sales team through the FieldAssist app.

Tech Stack

• FieldAssist: Sales force automation and field team management app for tracking attendance, beat plans, outlet visits, and daily sales activities.
• MS Excel: Advanced proficiency for sales reporting, data analysis, and performance tracking.
• Sales Reporting Tools: Internal reporting dashboards and tools for generating daily/weekly/monthly performance reports.

4-5 years experience in FMCG sales, strong distributor management, Telangana market knowledge, proficiency in MS Excel and FieldAssist, graduate degree.

Performance-based incentives, opportunity to work directly with CEO and CFO, extensive travel within Telangana.