Lead SEO and Generative Engine Optimization (GEO) initiatives for Fortune 500 clients at a fast-growing performance marketing company.

About the Company

iQuanti is an independent performance marketing company that generates value for clients by leveraging data to drive superior business outcomes through digital channels. With a data science-led approach, iQuanti delivers product-driven service offerings including a search-predictive efficacy platform called ALPS. The company is 350+ people strong worldwide, with hubs in Jersey City and Bangalore. Their clientele includes Fortune 500 brands and the top 5 US banks, reflecting a high-impact, strategic project environment.

Role Overview

The Associate Manager – SEO will bring deep expertise in SEO and Generative Engine Optimization (GEO) to deliver strategic and tactical initiatives that enhance clients' visibility across traditional search engines and AI-powered search experiences. This role sits within the Engagements team and reports to the Engagement Manager. The ideal candidate combines technical SEO knowledge with content strategy and AI search optimization to achieve program KPIs and client goals.

Key Responsibilities

• Create and execute solution plans ensuring timely and effective delivery to engagement teams.
• Formulate standard methods, frameworks, and artifacts to maintain quality standards across deliverables.
• Produce technically sound outputs that are readily usable by internal and external stakeholders.
• Develop a thorough understanding of clients' business and industry, demonstrating this in deliverables and discussions.
• Participate in client meetings alongside the Engagement Manager to present and defend solution POVs.
• Collaborate with US-based SMEs via internal calls to understand and translate directions for complex approaches.
• Deepen expertise in key deliverables: keyword strategy, content & on-page strategy, SEO forecasting, technical analysis, link building & cleanup, entity optimization & structured data, GEO for AI platforms, AI search visibility, and citation optimization.
• Develop and execute GEO strategies to improve brand visibility across AI-powered search (e.g., Google AI Overviews, ChatGPT, Gemini, Perplexity).
• Collaborate with Content, Analytics, and Technical teams using E-E-A-T, schema, and entity optimization.
• Monitor AI search trends and AI visibility metrics.
• Guide and mentor a team of analysts to follow SEO/GEO frameworks, processes, and templates.
• Introduce best practices based on evolving digital marketing and SEO knowledge.

Tech Stack

The role requires proficiency with the following tools and technologies:

• SEO Tools: Semrush, Ahrefs, Screaming Frog, Google Search Console
• AI-Assisted SEO Tools (e.g., for GEO)
• Entity optimization, structured data (Schema markup), E-E-A-T principles
• Platforms: Google AI Overviews, ChatGPT, Gemini, Perplexity
• Analytics and reporting tools (implied)
• iQuanti's proprietary platforms: ALPS, LEAP

At least 5-8 years of experience in digital marketing with focus on SEO, including 3+ years recent SEO. Client servicing experience preferred. Understanding of semantic search, entity optimization, schema, E-E-A-T, and GEO for AI platforms.

Work with Fortune 500 brands and Top 5 US Banks. Hands-on with patented platforms like ALPS and LEAP. Hybrid work model, flexible timing, cross-channel learning in SEO, Paid, and CRO.