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Remote Contract
PUBLISHED
Aug 18, 2026
B2B Marketing Executive to drive brand visibility and high‑value lead generation for industrial steam boiler manufacturer in Pune. Campaigns for plant managers, consultants, and procurement heads across Sugar, Dairy, Cement, etc.
Phadtare Engineering Works is a specialized industrial steam boiler manufacturer based in Pune, Maharashtra, India. The company serves capital‑intensive sectors such as Sugar, Dairy, Cement, Chemicals, Textiles, and Food & Beverage. With a focus on thermal efficiency and regulatory compliance, Phadtare Engineering Works provides high‑quality heating solutions that help industrial clients reduce fuel costs and meet strict emission norms. The company’s technical team collaborates closely with marketing to deliver data‑driven, ROI‑focused campaigns that support long sales cycles (typically 6 to 18 months).
The B2B Marketing Executive (also referred to as Marketing Manager/Specialist) will drive brand visibility, relationship building, and high‑value lead generation in the industrial boiler sector. This role requires deep understanding of B2B buying behaviour in capital equipment, where trust‑building with plant managers, project consultants, and procurement heads is critical. The executive will develop and execute strategic campaigns that position the company’s thermal solutions as the most efficient, compliant, and cost‑effective options in the market.
B2B Lead Generation: Design and run targeted campaigns to attract industrial plant managers, project consultants, and purchase heads across core sectors (Sugar, Dairy, Cement, Chemicals, Textiles, Food & Beverage, etc.). Use LinkedIn advertising, email outreach, and industry databases to generate qualified leads.
Content & Thought Leadership: Work with the core engineering team to create whitepapers, case studies, technical brochures, and blog posts that highlight fuel efficiency, ROI calculations, and compliance with stringent emission laws. Translate complex technical features into compelling marketing collateral.
Exhibitions & Trade Shows: Plan, organise, and manage the company’s participation in major industrial trade expos (e.g., Boiler India Expo, national engineering trade fairs). Coordinate logistics, booth design, lead capture, and post‑event follow‑up.
Tender & Bid Tracking: Monitor government and private industrial tender portals for active boiler procurement notices. Analyse requirements and forward relevant opportunities to the estimation desk for quotation preparation.
Digital Presence: Manage the company’s website, LinkedIn company page, and other digital channels. Optimise content for SEO, run paid LinkedIn campaigns, and send regular email newsletters focused on industry trends such as biomass transitions and green steam technology.
Diploma (Required); B2B sales: 2 years (Required); English (Required); Willingness to travel 75% (Preferred); Reliable commute or relocation to Pune before starting work
Flexible schedule