About the Company
Yauna Wellness, a brand under Offstream Shutdown Services, is an emerging beauty and wellness startup based in Mumbai. The brand is built on the philosophy of 'Natural Ingredients with Modern Science,' aiming to create effective, premium, and consumer-relevant skincare products. Their portfolio includes face wash, serums, moisturizers, face masks, sunscreen, and body care, distributed across digital and offline channels. As a growing startup, Yauna offers a dynamic environment where you can work directly with founders and shape the brand from an early stage.
Role Overview
We are seeking a Brand Manager to take full ownership of how Yauna is positioned, presented, and experienced by consumers. This role goes beyond social media management; you will be the central custodian of the brand identity, working closely with founders and coordinating across creative, digital marketing, influencers, agencies, product development, packaging, and sales channels. The ideal candidate has 3–6 years of experience in brand management within beauty, skincare, wellness, lifestyle, FMCG, or D2C brands, with a strong aesthetic sense and strategic thinking.
Key Responsibilities
- Brand Strategy & Positioning: Develop and strengthen Yauna's overall brand strategy, translating 'Natural Ingredients with Modern Science' into compelling consumer communication. Define and maintain brand positioning, tone of voice, visual identity, and guidelines. Benchmark against Indian and international beauty/wellness brands.
- Content & Creative Direction: Own monthly and quarterly content strategies for platforms like Instagram and Facebook. Develop campaign concepts, content pillars, and storytelling themes. Prepare creative briefs for designers, photographers, and agencies. Build a distinctive visual language for brand recognition.
- Product Marketing & Launches: Create go-to-market plans for new products, positioning, key messages, and USPs. Coordinate packaging communication and product storytelling with product teams. Develop launch calendars covering pre-launch, launch, and post-launch activities.
- Digital & Social Media Growth: Work with the digital marketing team on organic and paid campaigns. Track reach, engagement, follower growth, traffic, and conversions. Use insights to improve campaigns and ensure social media drives brand-building objectives.
- Influencer & Creator Marketing: Develop influencer and creator strategies, identify relevant creators, and coordinate barter, paid collaborations, and long-term partnerships. Measure campaign performance beyond follower counts.
- Campaigns & Brand Activations: Conceptualize online and offline campaigns, including sampling, pop-ups, and partnerships with salons, gyms, or wellness spaces. Create consumer experiences that drive product discovery without diluting premium positioning.
- Consumer & Competitor Insights: Monitor feedback, reviews, and purchasing behavior. Conduct competitor benchmarking and track skincare trends to convert insights into actionable recommendations.
- Agency & Team Coordination: Act as the central brand custodian, coordinating between founders, product teams, creative teams, digital marketing, influencers, agencies, and sales channels, ensuring consistent brand communication.
Tech Stack
- Instagram, Facebook, and social media management tools.
- Digital marketing platforms for organic and paid campaigns.
- Analytics tools: Google Analytics, social media insights (e.g., Meta Business Suite).
- Content creation tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva.
- Project management tools: Asana, Trello, or Notion.
- CRM tools for community management and influencer tracking.
- E-commerce platforms: Shopify, Amazon, Flipkart for marketplace integration.
- SEO tools: SEMrush, Ahrefs (preferred for digital strategy).