We are looking for a results-driven Digital Marketing professional to join our marketing team and drive brand visibility, lead generation, and customer engagement for our SaaS-based software solutions. The role involves planning, executing, and optimizing digital campaigns across SEO, SEM, email, social media, and paid advertising, owning the marketing funnel, and collaborating with product and sales teams to craft messaging for enterprise and public sector clients.

About the Company

SmartDocs is a bootstrapped SaaS company dedicated to delivering innovative software solutions for the U.S. public sector. Our mission is to simplify complex document workflows and contract lifecycle management through intelligent automation, helping government agencies and enterprises streamline operations, ensure compliance, and drive efficiency. We are a growing team with a collaborative, fast-paced culture that values creativity, data-driven decision-making, and continuous learning. As we expand our market presence, we are seeking a talented Digital Marketing professional to join us in Hyderabad and play a pivotal role in accelerating our growth.

Role Overview

As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing multi-channel digital campaigns that drive brand awareness, lead generation, and customer engagement for our SaaS-based software solutions. You will own the end-to-end marketing funnel, from attracting top-of-funnel traffic to converting leads into qualified opportunities. This role requires a hands-on marketer with 1–5 years of experience in B2B SaaS marketing, a strong grasp of digital channels, and proficiency with marketing automation and analytics tools. You will collaborate closely with product and sales teams to craft compelling messaging, support product launches, and execute account-based marketing (ABM) initiatives targeting enterprise and public sector buyers.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email, social media, and paid advertising channels to drive qualified leads for SaaS products.
• Own and manage the marketing funnel—from awareness to lead generation to conversion—ensuring alignment with revenue targets.
• Develop and execute content marketing strategies (blogs, whitepapers, case studies, landing pages) tailored to B2B software buyers.
• Manage marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) for email nurture campaigns and lead scoring.
• Track, analyze, and report on key digital marketing metrics (traffic, CTR, CAC, conversion rates, ROI) using tools like Google Analytics, SEMrush, or similar.
• Collaborate with product and sales teams to craft messaging and positioning for product launches and feature updates.
• Manage and grow the company's social media presence (LinkedIn, Twitter/X) with a focus on B2B/enterprise audiences.
• Run and optimize paid campaigns (Google Ads, LinkedIn Ads) within defined budgets.
• Conduct competitor analysis and market research to identify trends and opportunities in the SaaS space.
• Support ABM (account-based marketing) initiatives for enterprise and government/public sector prospects.
• Leverage AI tools (e.g., ChatGPT, Claude, Jasper, Canva AI) to enhance content creation, campaign ideation, and productivity.
• Create basic marketing collateral using design tools like Canva or Figma when needed.
• Assist in webinar and event marketing efforts to generate leads and build brand authority.

Tech Stack

• SEO/SEM tools: Google Analytics, Google Ads, SEMrush, Ahrefs
• Marketing automation: HubSpot, Marketo, Mailchimp
• Social media management: LinkedIn Campaign Manager, Twitter/X analytics
• CRM: Salesforce, Zoho CRM (preferred)
• Design tools: Canva, Figma (basic knowledge)
• AI tools: ChatGPT, Claude, Jasper, Canva AI
• Content management: WordPress or similar (implied for content marketing)
• Analytics: Google Data Studio, Excel for reporting

What We Offer

• Opportunity to work with a growing, bootstrapped SaaS company serving U.S. public sector clients
• Collaborative, fast-paced work environment
• Competitive compensation
• Growth path into senior marketing/demand generation roles

1–5 years of experience in digital marketing, preferably within a SaaS, B2B software, or technology company; MBA in Marketing strongly preferred (equivalent practical experience considered); Strong understanding of digital marketing channels: SEO/SEM, paid social, email marketing, content marketing; Hands-on experience with marketing tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, SEMrush/Ahrefs; Excellent written and verbal communication skills; strong copywriting ability; Data-driven mindset with ability to translate campaign metrics into actionable insights; Familiarity with CRM platforms (Salesforce, Zoho CRM) preferred; Understanding of B2B SaaS buyer journey and demand generation principles; Ability to manage multiple campaigns and priorities in a fast-paced environment

Opportunity to work with a growing, bootstrapped SaaS company serving U.S. public sector clients; Collaborative, fast-paced work environment; Competitive compensation; Growth path into senior marketing/demand generation roles