Seeking a passionate Influencer Marketing Coordinator to drive influencer activations for a pan-India food franchise focused on culture and community.

About the Company

Uncle Peter's Pancakes is a pan-India franchise brand dedicated to bringing joy and celebration to every table through delectable pancakes and desserts. With an expanding network of company-operated and franchise outlets in Tier 1 and Tier 2 cities, Uncle Peter's emphasizes campaigning rooted in culture and community over mere discounts. The brand believes in storytelling as a cornerstone for building great brands, making it an exciting place for individuals who share a passion for food and community engagement.

Role Overview

The Influencer Marketing Coordinator plays a vital role at the intersection of campaign execution, creator relationships, and data analysis. As a key member of the marketing team, you will work closely with the Social Media Marketing Manager to plan and execute influencer marketing strategies across various Indian cities, ensuring that every engagement reflects the brand's ethos.

Key Responsibilities

• Identify, vet, and onboard micro and nano influencers across major cities including Bengaluru, Mumbai, Kochi, and Ranchi, focusing on engagement quality and audience authenticity.
• Manage the end-to-end execution of influencer campaigns: outreach, briefing, content review, coordination of visits, and follow-up tracking.
• Maintain an up-to-date influencer database that tracks performance data, payment records, and content archives.
• Create and communicate clear yet creative briefs for influencers to ensure compelling content generation without constraining their creative expression.
• Organize influencer visits with franchise partners to ensure smooth operations at the ground level.
• Monitor campaign deliverables and timelines, while maintaining strong relationships with influencers.
• Assess and document campaign outcomes, including reach, engagement, and conversion metrics, to inform future strategies.
• Support seasonal and product launch initiatives with relevant influencer selection and campaign alignment.
• Stay updated on social media trends, algorithms, and community norms to guide campaign planning effectively.

Tech Stack

• Google Sheets or Excel
• Instagram Insights
• YouTube Studio
• Familiarity with performance metrics and analytics tools

Salary

₹35,000 - ₹40,000 per month

Requirements

• 1–2 years of experience in influencer marketing, creator partnerships, or social media marketing (food, F&B, or lifestyle brands preferred)
• Strong written communication skills
• Comfortable with data: CPM, engagement rate, reach-to-follower ratio, ROAS
• Experience with Google Sheets or Excel for tracking; familiarity with Instagram Insights, YouTube Studio, or similar analytics tools
• An eye for content quality
• Ability to manage multiple campaigns across various cities simultaneously
• Calm and professional in all creator communications
• Comfortable with ambiguity

Good to have:

• Exposure to performance-linked creator payment models
• Experience with franchise brand environments or multi-location F&B brands
• Basic understanding of Meta's content disclosure policies and ASCI guidelines for influencer marketing in India

Benefits

• A front-row seat to building a growing F&B brand's influencer marketing infrastructure
• Real ownership of campaigns and data-driven decisions
• A collaborative, creatively driven team environment
• Competitive compensation commensurate with experience