We are looking for a highly driven and experienced Performance Marketing Lead to own, drive, and scale our Mobile Performance campaigns across global markets. You will lead strategy, execution, and optimization of large-scale campaigns while managing a team and client relationships.

About the Company

Born in India, built for the world — Xapads is a 20-year-strong programmatic advertising powerhouse with offices in New York, London, Dubai, Singapore, Jakarta, and beyond. We are not just present in global markets — we are making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP), and Unwire (CTV DSP), we empower over 200 leading brands and agency partners, including GroupM, Publicis, OMD, and Dentsu. Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we are committed to building not just successful careers, but lasting legacies.

Role Overview

We are looking for a highly driven and experienced Performance Marketing Lead to own, drive, and scale our Mobile Performance campaigns across global markets. This role demands not just campaign execution expertise but also strategic leadership, cross-functional collaboration, and the ability to deliver measurable business outcomes. As the Lead – Adops Mobile Performance (Campaign Manager), you will be the go-to person for driving revenue growth, profitability, and client success with full P&L responsibility for assigned accounts. You will lead a team of campaign managers, mentor them, and ensure consistent delivery excellence while acting as a trusted advisor to clients.

Key Responsibilities

• Own and lead the strategy, execution, and optimization of large-scale Mobile Performance campaigns across multiple markets.
• Drive revenue growth, profitability, and client success with complete P&L responsibility for assigned accounts.
• Lead execution across premium supply channels such as OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, and Direct Apps.
• Define, monitor, and deliver against campaign KPIs (ROAS, CPA, LTV, Fraud Hygiene, Retention).
• Analyse large-scale campaign data to identify trends, uncover insights, and implement advanced optimization strategies.
• Act as a trusted advisor to clients, presenting insights, recommendations, and growth opportunities at a strategic level.
• Mentor, manage, and upskill a team of campaign managers, ensuring consistent delivery excellence.
• Collaborate with sales, supply, data, and product teams to innovate and strengthen the performance marketing ecosystem.
• Identify and onboard new supply opportunities and technologies to future-proof performance marketing capabilities.
• Drive process improvements to scale operations, ensure campaign hygiene, and enhance client satisfaction.

Tech Stack

• Mobile Measurement Partners (MMPs): AppsFlyer, Branch.io, Adjust, Kochava, Singular
• In-House DSPs: Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP), Unwire (CTV DSP)
• Premium Supply Channels: OEM integrations, Programmatic (RTB/PMX), P2P Sharing Apps, Keyboard Apps, Direct Apps
• Campaign Management & Analytics: Data-driven optimization tools, fraud detection systems, and BI platforms
• Ad Tech Protocols: OpenRTB, VAST, SDK integration, and attribution APIs

8–10 years of proven experience in Mobile Performance Marketing / User Acquisition, with at least 3 years in a leadership role. Strong expertise as Campaign Manager for User Acquisition & Re-engagement campaigns via In-App marketing. Deep knowledge of Mobile Measurement Partners (MMPs) like AppsFlyer, Branch.io, Adjust, Kochava, and Singular. Proven success in managing large budgets, multiple accounts, and cross-market campaigns. Prior experience in P&L ownership, revenue growth, and client relationship management. Strong team leadership experience — mentoring, motivating, and scaling high-performing teams. Excellent analytical, problem-solving, and decision-making skills with a data-first approach. Strong communication and presentation skills with the ability to influence C-level stakeholders.

Not specified