About the Company
ExpertusOne is an enterprise Learning Management System (LMS) that helps organizations deliver, manage, and measure workforce learning at scale. Our platform serves global enterprises across compliance training, employee development, extended enterprise learning, certifications, classroom training, content management, eCommerce, analytics, AI-powered learning experiences, and more. As we continue to expand our market presence, we are seeking a strategic and execution-focused Manager of Product Marketing to define our product positioning, sharpen our messaging, support revenue growth, and serve as the bridge between Product, Sales, Customer Success, and Marketing. ExpertusOne is part of PeopleOne Technology, headquartered in Chennai, India.
Role Overview
The Manager of Product Marketing will own the positioning, messaging, go-to-market strategy, competitive intelligence, analyst relations support, sales enablement, and product storytelling for the ExpertusOne platform. This role requires a unique combination of strategic thinking, market insight, customer empathy, product understanding, and commercial acumen. The successful candidate will work closely with Product Management, Business Solutions Group (BSG), Sales, Pre-Sales, Customer Success, Marketing, and Executive Leadership to ensure that ExpertusOne's value proposition is clearly communicated and differentiated in the market. The ideal candidate understands enterprise SaaS, B2B technology marketing, and preferably the Learning & Development (L&D), Talent Development, HR Technology, or Learning Management System market.
Key Responsibilities
- Product Positioning & Messaging: Define and continuously refine ExpertusOne's positioning, messaging, and value propositions. Create differentiated messaging for enterprise LMS, compliance training, certifications, skills development, AI-powered learning, content authoring, learning analytics, extended enterprise learning, and commerce/training monetization. Develop messaging tailored to CLOs, HR leaders, L&D leaders, operations leaders, compliance teams, training administrators, and executive buyers.
- Go-To-Market Strategy: Lead go-to-market planning for product launches, feature releases, platform enhancements, and strategic initiatives. Develop launch plans that align Product, Marketing, Sales, and Customer Success teams. Create launch readiness programs and internal communication plans. Establish launch success metrics and measure business impact.
- Product & Market Intelligence: Conduct market research and identify emerging trends within LMS, LXP, skills-based learning, AI in learning, workforce development, compliance training, and HR technology. Maintain detailed competitive intelligence on major LMS and learning technology vendors. Develop battle cards, competitor comparisons, win/loss insights, and market analysis reports.
- Cross-Functional Collaboration: Partner with Product Management to translate product capabilities into customer-facing value; influence product roadmap decisions. Equip Sales teams with enablement assets and value-based selling materials. Support Pre-Sales with demonstration narratives and use-case-driven storytelling. Align with Business Solutions Group on customer business outcomes. Capture customer success stories with Customer Success. Align demand generation activities with Corporate Marketing.
- Sales Enablement: Own the creation and maintenance of sales decks, product presentations, solution briefs, one-pagers, battle cards, competitive matrices, ROI messaging, and value proposition frameworks. Train sales and pre-sales teams on product positioning and market differentiation.
- Analyst & Thought Leadership Support: Support relationships with industry analysts and contribute to briefings and evaluation submissions. Develop thought leadership content around learning technology, AI in learning, skills transformation, workforce development, and compliance training. Represent ExpertusOne at industry events and conferences.
- Customer & Voice-of-Market Programs: Build programs to gather customer insights and market feedback. Conduct customer interviews and persona research. Lead win/loss analysis initiatives and translate insights into actionable recommendations.
Tech Stack
- Platform: ExpertusOne (enterprise Learning Management System)
- Core Technologies: AI/ML for learning personalization, Learning Analytics, Content Authoring tools, eCommerce/Training Monetization modules, API integrations
- Marketing & Sales Tools: CRM (likely Salesforce or similar), Marketing Automation (e.g., Marketo, HubSpot), Competitive intelligence platforms, Analytics tools (e.g., Google Analytics, tableau)
- Content & Collaboration: CMS for thought leadership, Presentation tools, Sales enablement platforms
- Industry Standards: LMS/LXP platforms, HR Technology integrations, Compliance tracking systems
The successful candidate will be expected to understand the technical architecture of the ExpertusOne platform and articulate its value in terms of AI capabilities, scalability, and integration flexibility.