Lead and drive marketing strategy for AI and software solutions, focusing on demand generation and content creation.

About the Company

Digit88 is an AI-native product engineering partner dedicated to helping startups and enterprises create, scale, and manage intelligent software products. Comprised of a lean team of over 75 technologists, Digit88 benefits from the guidance of leaders experienced in both startups and large global enterprises. The company delivers production-ready systems that range from GenAI applications and data platforms to enterprise-grade SaaS solutions. With a focus on measurable business outcomes, Digit88 operates as a seamless extension of its client's teams and prioritizes long-term impacts over mere delivery.

Role Overview

The role of Marketing Manager at Digit88 is a strategic and results-driven position that involves leading the company's go-to-market (GTM) efforts for its solutions and service offerings. The successful candidate will collaborate closely with business, technology, and sales leaders to develop strong value propositions and marketing campaigns designed to drive pipeline growth and market awareness. This role is crucial for positioning Digit88's capabilities in a way that resonates with potential clients and differentiates its offerings in a competitive landscape.

Key Responsibilities

• Outbound Pipeline Generation:

  • Identify and prospect target accounts mainly in North America across key industry verticals.
  • Execute outbound campaigns using cold calls, emails, and LinkedIn outreach.
  • Manage SDR/BDR performance while maintaining CRM hygiene.

• Content & Thought Leadership:

  • Develop case studies documenting successful projects with measurable outcomes.
  • Publish technical blogs and whitepapers based on insights from the engineering team.
  • Own the site's SEO and content related to development services and maintain messaging consistency.

• Demand Generation & Lead Generation:

  • Run outbound and inbound campaigns targeting high-level decision-makers.
  • Manage Google Ads and retargeting efforts for relevant keywords.
  • Build and oversee a partner and referral program to enhance lead generation.

• Sales Enablement & Client Marketing:

  • Create customized sales collateral and account-based marketing initiatives.
  • Develop newsletters and product updates to nurture existing client relationships.

• Brand & Digital Presence:

  • Drive social media strategies on platforms like LinkedIn and YouTube to promote engineering achievements.
  • Ensure consistency in brand messaging and visual identity across all communications.

• Analytics & Reporting:

  • Track key marketing KPIs and analyze campaign performance metrics monthly to inform strategy.
  • Own CRM operations to optimize lead scoring and nurture workflows.

Tech Stack

• Marketing Automation Tools
• CRM Software
• Analytical Tools
• Website Development Technologies (React, Node)
• AI/ML Integrations

Salary: ₹1,20,000 - ₹1,50,000 per month

• 8–12 years in B2B marketing, preferably in IT Services or Software Services.
• Proven experience in demand generation and full-funnel campaign management.
• Strong content writing and storytelling skills for a technical audience.
• Proficiency with marketing automation, CRM, and analytics tools.
• Data-driven mindset with hands-on experience optimizing channel ROI.
• Ability to collaborate effectively with cross-functional teams.
• Experience marketing to US/EMEA clients from India is preferred.
• Familiarity with product-led growth (PLG) or account-based marketing (ABM).
• Background working at an early-stage startup or as a solo marketer is a plus.
• Understanding of the software development lifecycle (SDLC) and tech stacks is beneficial.

• Comprehensive Insurance (Life, Health, Accident)
• Flexible Work Model
• Accelerated learning & non-linear growth
• Flat organization structure driven by ownership and accountability
• Opportunity to work with global peers, including top engineers and professionals
• Make a significant global impact through innovative work in Conversational AI and Healthcare
• Collaborate with a skilled founding team offering immense learning opportunities.