Drive growth for a Bharat-focused app company by leading performance marketing, creative strategy, and funnel optimization.

About the Company Dino Ventures is a Bharat-focused, app-first technology company with over 5 million app downloads across a portfolio of 10+ live applications. Our flagship products—including Samaj Saathi, Samjho, and Stick—serve millions of users across India, solving meaningful problems at scale. We are deeply committed to understanding the nuances of Tier 2, 3, and 4 markets, where local culture, language, and emotional connect drive user behaviour. Our mission is to build products that resonate with the heart of India, and we achieve this through data-driven, creative, and user-centric growth strategies.

Role Overview As a Performance Marketer at Dino Ventures, you will be the growth engine behind our user acquisition and retention. You will lead the performance marketing strategy end-to-end, focusing on ad creative strategy, funnel optimization, and scaling user acquisition across Meta, Google, and short-video platforms. Your primary goal is to scale installs, reduce Customer Acquisition Cost (CAC), and drive sustainable revenue growth. This is a hands-on, in-office role based in Electronic City, Bangalore, requiring 5 days a week presence.

Key Responsibilities

• Own Performance Marketing strategy end-to-end, including budgeting, planning, and execution.
• Build high-converting ad creatives, hooks, and scripts that resonate with Bharat users (Tier 2/3/4).
• Run A/B tests and iterative experiments to continuously improve campaign metrics (CPI, CTR, CAC, ROAS).
• Collaborate with designers and video editors to ensure creatives are relatable, scroll-stopping, and culturally relevant.
• Analyze funnel drops and recommend UX and communication improvements to increase conversion rates.
• Scale ad budgets efficiently while maintaining profitability and meeting growth targets.
• Stay updated on platform trends, ad formats, and consumer behaviour insights.

Tech Stack

• Meta Ads Manager (Facebook/Instagram)
• Google Ads (Search, Display, YouTube)
• Google Analytics & App Analytics tools (e.g., Firebase, Adjust, AppsFlyer)
• Short-video platforms (Instagram Reels, YouTube Shorts)
• A/B testing tools (e.g., Google Optimize, Optimizely)
• Spreadsheets (Excel/Google Sheets) for data analysis and reporting.

Qualifications:

• Any graduate/PG; Marketing, Business, or Media preferred but not mandatory.
• 1–6 years of experience in performance marketing and digital advertising.
• Strong understanding of Bharat audience behaviour (Tier 2/3/4).
• Creative thinking and storytelling ability.
• Performance mindset with hands-on experience in Google/Meta Ads Manager.
• Good understanding of hooks, thumbnails, and CTA psychology.
• Basic copywriting skills in Hindi/Hinglish; additional language fluency is a plus.
• Preferred: Experience with Bharat-focused brands, personal YouTube/Instagram channel with good reach, exposure to short-form video content, ability to generate viral hook ideas, and experience with subscription-based product funnels.
• Must be comfortable working 5 days a week from the office in Bangalore (Electronic City).

Flexible schedule, Health insurance, Provident Fund