Seeking a skilled Performance Marketing Lead specializing in SEO, AI-led marketing, and digital acquisition strategies to drive ecommerce growth.

About the Company

Nustone is a prominent supplier in the UK market, specializing in high-quality porcelain paving, natural stone, wall cladding, and garden products. The company offers a range of outdoor living materials, positioning itself as a market leader through a strong ecommerce presence and digital marketing strategy.

Role Overview

We are in search of a Performance Marketing Lead who will be instrumental in driving profitable digital growth through effective performance marketing strategies. This role requires a senior individual contributor who is adept at both strategy formulation and hands-on execution, ensuring revenue optimization across diverse digital channels. The successful candidate will work closely with the Head of Marketing and Strategy to enhance Nustone's online performance, particularly focusing on SEO, AI-led marketing, and various paid acquisition channels.

Key Responsibilities

• Lead comprehensive performance marketing campaigns across Google Ads, Meta, TikTok, Pinterest, YouTube, and retargeting platforms.
• Achieve profitable revenue growth targets with a strong emphasis on improving Return on Advertising Spend (ROAS), Cost Per Acquisition (CPA), and conversions.
• Enhance both paid and organic acquisition efforts by leveraging SEO, conducting thorough keyword research, and utilizing search-intent insights.
• Proactively monitor and explore advertising and product discovery opportunities in cutting-edge AI platforms including ChatGPT, Gemini, and Microsoft Copilot.
• Develop and implement strategies for AI advertising and ensure readiness for AI-powered search functionalities.
• Manage campaign settings within Google Shopping, Performance Max, Merchant Center, and optimize product feeds for maximum visibility.
• Conduct in-depth performance analyses across various products, audiences, channels, and customer journey touchpoints.
• Utilize AI tools for research, effective campaign planning, creative ad development, and performance testing.
• Guarantee precise tracking capabilities using Google Analytics 4 (GA4), Google Tag Manager, and effective conversion tracking methods.
• Continually test and explore new growth opportunities, including innovative channels and audience targeting strategies.

Tech Stack

• Google Ads
• Meta Ads
• SEO tools (Keyword research and optimization)
• AI marketing tools (ChatGPT, Gemini, etc.)
• GA4 and Google Tag Manager
• Performance Max
• Google Shopping
• Ecommerce tracking tools

Success Metrics

Performance will be gauged based on multiple success indicators, including profitable revenue growth, improvements in ROAS and CPA, effective conversion rates, and efficient new customer acquisition. A successful candidate will not only optimize existing performance channels but also pave the way for Nustone's future endeavors in SEO and digital advertising, particularly focusing on the integration of AI technologies.

• 5+ years of hands-on performance marketing experience.
• Strong ecommerce and SEO/search marketing knowledge.
• Advanced experience with Google Ads, Meta Ads, Shopping and Performance Max.
• Proven ability to improve ROAS, revenue and acquisition costs.
• Strong knowledge of GA4, GTM, attribution and ecommerce tracking.
• Strong understanding of AI-led search, Generative Engine Optimisation (GEO) and emerging AI advertising.
• Active user of modern AI marketing and analytics tools.
• Commercial, analytical and highly data-driven mindset.

Preferred: Experience with UK/international ecommerce, high-ticket products, retail, home improvement, outdoor living or similar industries.

• Internet reimbursement
• Paid time off