Join us as a Product Marketing Intern to drive impactful campaigns and craft compelling narratives in the B2B fintech space.

About the Company

Cashfree Secure ID is at the forefront of transforming identity verification in the digital economy of India. We are committed to rethinking how identity is recognized and utilized in B2B fintech products, making it easier and safer for businesses and consumers alike to engage online.

Role Overview

We are seeking a Product Marketing Intern for a duration of 6 months who is excited about crafting engaging marketing narratives that resonate with our audience. In this role, you’ll immerse yourself in our innovative products and actively contribute to our marketing strategies, enabling us to advance our mission of becoming the go-to identity OS for India’s digital landscape.

Key Responsibilities

• Campaign Management: You will be responsible for planning and executing integrated marketing campaigns across various channels, including LinkedIn, email newsletters, paid media, and events. You will own the entire campaign lifecycle from inception to execution and performance tracking.
• Collateral Development: Craft compelling pitch decks, one-pagers, sales enablement materials, landing pages, and case studies. Your goal will be to distill complex product capabilities into engaging stories that facilitate sales conversations.
• Messaging Refinement: Conduct thorough research on customer pain points, competitor landscape, and industry trends to create persuasive copy for landing pages, ads, and emails that convert and educate.
• Cross-functional Collaboration: Work closely with various teams, including product management, sales, design, and branding, to align on messaging and ensure that our campaigns effectively address market needs.
• Performance Measurement: Utilize analytics tools to track campaign performance, conduct A/B testing on different creative elements and use data and insights to iterate for improved results in future campaigns.

Tech Stack

• Canva
• Figma
• MoEngage
• Google Tag Manager
• Campaign Managers (Meta, LinkedIn, Google)

This internship is an incredible opportunity for someone who is passionate about product marketing and wants to make a tangible impact in the fintech space. You will not only learn from seasoned professionals but will also have your work presented to CXOs and contribute to live campaigns that shape our brand’s narrative.

• Currently pursuing or recently completed a degree in Marketing, Business, Communications, or related field.
• Strong writing skills, with a knack for clear and persuasive copy.
• Ability to think strategically about product messaging and customer pain points.
• Familiarity with design tools such as Canva or Figma and marketing analytics tools.
• Knowledge or interest in B2B fintech and digital identity solutions is a plus.
• Self-driven, resourceful, and proactive in proposing and executing marketing initiatives.

• Gain hands-on experience in product marketing within a fast-paced fintech environment.
• Opportunity to work on real-world campaigns that impact business outcomes.
• Develop and enhance your skills in marketing strategy and communication.
• Work alongside experienced professionals in a collaborative environment.
• Potential for future employment opportunities based on performance during the internship.