About the Company
Sansel Instruments and Controls is a Chennai-based provider of temperature sensors, calibration instruments, and process measuring/controlling equipment. The company serves industries such as automotive, chemical, cement, power, pharma, process plants, panel builders, and engineering units. With a focus on accurate temperature measurement and control, Sansel is a reliable partner for OEMs, contractors, and end-users across South India.
Role Overview
We are looking for a Sales and Marketing Executive to drive the growth of instrument sales (temperature sensors, thermocouples, RTDs, calibrators, indicators, controllers, transmitters) across Tamil Nadu and neighboring states. Reporting to the Sales Head, you will be responsible for the full sales cycle – from lead generation and technical application understanding to quotation, order closure, and after-sales support. This role requires a combination of technical knowledge, field sales drive, and marketing coordination.
Key Responsibilities
- Sales Generation – Identify and develop customers in process industries, OEMs, EPC contractors, panel builders, automotive, pharma, power, cement, chemicals, and engineering units. Plan and execute field visits, cold calls, and meetings; maintain a live enquiry pipeline and achieve monthly/annual sales targets.
- Application & Technical Selling – Understand customer process parameters (temperature, pressure, medium, response time, mounting arrangement). Recommend correct sensor type (thermocouple vs RTD), sheath material, diameter, insertion length, junction type, head, cable, connection, and appropriate instrument model (indicator, controller, transmitter, calibrator, dry block). Prepare technical comparison sheets and coordinate with design/production for special constructions.
- Quotation & Order Processing – Prepare accurate quotations with specification, pricing, delivery, and commercial terms. Follow up, negotiate within approved limits, close orders, verify PO details (spec, qty, price, GST, terms) against quotation, raise clarifications, coordinate with production and stores for dispatch.
- Tenders & Registrations – Track tenders on GeM, IREPS, and other portals. Compile technical and commercial bid documents, compliance statements, certificates. Maintain vendor registrations and approved-vendor-list entries.
- Customer Relationship & After-Sales – Maintain customer master with purchase history and repeat-order cycles. Handle delivery enquiries, payment follow-up, outstanding collection. Manage product complaints (log, route to Quality, communicate resolution). Coordinate replacement/repair/recalibration. Cross-sell calibration services of Sansel Calibration Laboratories LLP.
- Marketing Communication – Upgrade product catalogues, datasheets, presentations, and mailers. Maintain website, LinkedIn, IndiaMART/TradeIndia listings; respond to online enquiries same day. Plan and attend exhibitions, vendor meets, customer presentations. Ensure published specs match current datasheets.
- Reporting – Daily visit reports, monthly enquiry/order/revenue/lost-order analysis. Report competitor intelligence and product gap inputs to management.
Tech Stack
- CRM/ERP: Tally or equivalent
- Office Suite: MS Office (Word, Excel, PowerPoint) for quotations, reports, presentations
- E-commerce/Listing Platforms: IndiaMART, TradeIndia
- Tender Portals: GeM, IREPS (navigation and document compilation)
- Communication: LinkedIn for professional engagement
- Tools: Basic document management for technical datasheets, P&ID reading, instrument datasheets