Drive data-driven product and business decisions at a high-growth faith-tech startup. Analyze user behavior, optimize growth funnels, and deliver actionable insights to leadership.

About the Company

AppsForBharat is a Series C funded faith-tech startup, backed by India's best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV Partners (prev. Sequoia Capital), Elevation Capital, and BEENEXT. Our flagship product, Sri Mandir, launched in November 2020, is the world's largest app for Hindu devotees, serving as a digital sanctuary for millions worldwide. The devotion market in India is a $44B opportunity growing at 10% CAGR, and we are at the forefront of organizing this offline market through technology.

Role Overview

As a Senior Business Analyst, you will be the bridge between raw data and strategic decisions. You will work across Product, Growth, Marketing, Engineering, and Leadership teams to analyse user behaviour, identify growth opportunities, measure business impact, and enable data-driven decision-making across the organisation. This role offers high visibility and ownership in a fast-paced startup environment.

Key Responsibilities

• Data Analysis & Business Insights: Analyse large datasets to uncover actionable insights that improve product performance and business outcomes. Build dashboards and self-service analytics using tools like Tableau, Power BI, or Looker.
• Product & Customer Analytics: Deeply understand customer behaviour, user journeys, and product funnels. Perform cohort analysis, funnel analysis, segmentation, and retention analysis to improve user experience. Measure the impact of new features and experiments.
• Business Strategy & Decision Support: Partner with cross-functional teams to solve business problems. Translate complex analyses into clear recommendations for stakeholders. Forecast business performance and support strategic planning.
• KPI Management & Experimentation: Define and monitor key metrics including DAU, MAU, Retention, Conversion, AOV, CAC, LTV, Revenue, and GMV. Design and evaluate A/B tests to validate product hypotheses.
• Process Improvement: Automate reporting, improve data quality, and streamline analytical workflows.

Tech Stack

• Database & Querying: SQL (mandatory), BigQuery (preferred)
• BI & Visualization: Tableau, Power BI, Looker
• Product Analytics: Mixpanel, Amplitude, Google Analytics (GA4), Firebase Analytics
• Programming: Python (preferred)
• Other: Advanced Excel, A/B testing frameworks

Experience

• 4–7 years in Business Analytics, Product Analytics, or Growth Analytics within a B2C/D2C product company or high-growth startup.
• Experience working closely with Product Managers, Growth, Marketing, and Business teams.

Analytical Skills

• Strong analytical and problem-solving skills with experience working on large datasets.
• Ability to convert complex data into clear business recommendations and measurable outcomes.

Technical Skills

• Strong proficiency in SQL (mandatory).
• Advanced Excel skills.
• Experience with Tableau, Power BI, Looker, or similar BI tools.
• Exposure to product analytics tools such as Mixpanel, Amplitude, Google Analytics (GA4), or Firebase Analytics is preferred.
• Working knowledge of Python or BigQuery is a plus.

Business & Product Understanding

• Strong understanding of product metrics, customer behaviour, experimentation, and growth funnels.
• Experience analysing customer acquisition, engagement, retention, monetisation, and business performance.

Communication & Collaboration

• Excellent communication and stakeholder management skills.
• Ability to present analytical findings to both technical and non-technical audiences.

Mindset

• Highly proactive, self-driven, and comfortable working in a fast-paced startup environment.
• Strong ownership mindset with a passion for solving customer and business problems through data.

• Competitive compensation.
• Equity in a high-growth startup.
• Medical insurance for you and your family.
• Peaceful, pet-friendly office in the heart of HSR Layout, Bangalore.
• High ownership, rapid learning, and the opportunity to solve meaningful problems at scale.