Drive data-driven decisions in a faith-tech startup. Analyze user behavior, measure product impact, and enable growth strategies.

About the Company

AppsForBharat is a Series C funded faith-tech startup backed by prominent venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV Partners (prev. Sequoia Capital), Elevation Capital, and BEENEXT. Our team comprises alumni from IITs & IIMs with extensive experience scaling high-growth startups. Our flagship product, Sri Mandir, launched in November 2020, is the world's largest app for Hindu devotees, serving as a digital sanctuary for millions worldwide. The devotion market in India is a $44B opportunity growing at 10% CAGR. Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrimages, rituals, divine teachings, and a vibrant community.

Role Overview

As a Senior Business Analyst, you will transform data into actionable insights that influence product strategy, customer experience, and business growth. You will partner with Product, Growth, Marketing, Engineering, and Leadership teams to analyze user behavior, identify growth opportunities, measure business impact, and enable data-driven decision-making across the organization.

Key Responsibilities

• Data Analysis & Business Insights: Analyze large and complex datasets to uncover actionable insights that improve product performance. Build dashboards, reports, and self-service analytics. Identify trends, anomalies, and opportunities across user acquisition, engagement, retention, monetization, and operational metrics.
• Product & Customer Analytics: Understand customer behavior, user journeys, and product funnels to identify optimization areas. Perform cohort analysis, funnel analysis, segmentation, and retention analysis. Measure the impact of new product launches, features, and experiments using data.
• Business Strategy & Decision Support: Partner with cross-functional teams to solve business problems. Translate complex analyses into clear recommendations for stakeholders and leadership. Forecast business performance and support strategic planning.
• KPI Management & Experimentation: Define, monitor, and optimize key metrics including DAU, MAU, retention, conversion, AOV, CAC, LTV, revenue, and GMV. Design and evaluate A/B tests. Develop frameworks to monitor business health.
• Process Improvement: Identify opportunities to automate reporting, improve data quality, and streamline analytical workflows.

Tech Stack

• SQL (mandatory)
• Advanced Excel
• Tableau, Power BI, or Looker (or similar BI tools)
• Product analytics tools: Mixpanel, Amplitude, Google Analytics (GA4), Firebase Analytics (preferred)
• Python or BigQuery (plus)

Additional Requirements

• 4–7 years of experience in Business Analytics, Product Analytics, or Growth Analytics within a B2C/D2C product company or high-growth startup.
• Strong understanding of product metrics, customer behavior, experimentation, and growth funnels.
• Excellent communication and stakeholder management skills.
• Highly proactive, self-driven, and comfortable in a fast-paced startup environment.

4–7 years of experience in Business Analytics, Product Analytics, or Growth Analytics within a B2C/D2C product company or high-growth startup. Strong analytical and problem-solving skills. Proficiency in SQL (mandatory), advanced Excel, and BI tools such as Tableau, Power BI, or Looker. Exposure to product analytics tools: Mixpanel, Amplitude, Google Analytics (GA4), or Firebase Analytics (preferred). Working knowledge of Python or BigQuery is a plus. Strong understanding of product metrics, customer behavior, experimentation, and growth funnels. Excellent communication and stakeholder management skills.

Medical insurance for you and your family, equity in a high-growth startup, pet-friendly office.