Lead content strategy in a B2B SaaS environment to drive brand awareness and engagement.

About the Company

Cubic Logics India Pvt Ltd is a forward-thinking organization specializing in the B2B SaaS sector. Known for innovating and meeting the demands of the evolving tech landscape, Cubic Logics focuses on delivering impactful solutions that drive business success and enhance customer experiences. The company is dedicated to fostering a collaborative work environment where creativity and teamwork are highly valued.

Role Overview

As the Senior Content Marketing Manager, you will play a crucial role in shaping and executing the content strategy that supports Cubic Logics' business goals. This position requires an individual with a keen sense of B2B marketing, a passion for storytelling, and the ability to drive engagement through well-crafted content. You will lead a team, collaborate with cross-functional groups, and implement data-driven strategies to elevate brand awareness and enhance lead generation efforts.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy that aligns with Cubic Logics' business objectives and revenue targets.
• Oversee the editorial calendar and manage the production of diverse content formats including blogs, case studies, whitepapers, eBooks, webinars, videos, and customer stories.
• Collaborate closely with Product Marketing, Demand Generation, Sales, Customer Success, and Product teams to produce compelling content that drives customer engagement.
• Utilize SEO strategies and keyword research to enhance content discoverability and conversion rates, ensuring high-quality leads.
• Analyze content performance metrics and optimize campaigns in real-time using advanced analytics tools and dashboards.
• Support various marketing initiatives including product launches, Account-Based Marketing (ABM) campaigns, and customer lifecycle marketing efforts with targeted content.
• Mentor and manage a team of content writers, freelancers, and external agencies to uphold brand standards and voice consistency across all platforms.
• Leverage cutting-edge AI tools to streamline content creation processes and improve writing quality, research efficiency, and personalization.
• Maintain awareness of industry trends, competitor activities, and the latest content technologies to keep the content strategy innovative and relevant.

Tech Stack

• CRM Platforms: Salesforce, HubSpot, Marketo, Pardot
• Content Tools: ChatGPT, Jasper, Claude, Grammarly, Surfer SEO
• Analytics & SEO Tools: Google Analytics 4 (GA4), SEMrush, Ahrefs

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 8–10 years of content marketing experience, preferably in B2B SaaS.
• Proven experience developing content strategies that drive brand awareness, lead generation, and pipeline growth.
• Strong writing, editing, SEO, and storytelling skills.
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.
• Proficiency with AI and content tools such as ChatGPT, Jasper, Claude, Grammarly, and Surfer SEO.
• Familiarity with analytics and SEO tools such as GA4, SEMrush, or Ahrefs.
• Excellent project management, stakeholder management, and team leadership skills.

• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund