About the Company
FarmDidi is a funded foodtech startup on a mission to empower 1 million+ rural women while bringing high-quality, authentic food products to Indian households. They are building India's next Amul — rooted in purpose, driven by data, and built with relentless execution. Recognized as the #1 Pickle Brand on Amazon India, featured on Shark Tank India, and backed by Samved VC, LetsVenture, Indigram Labs, and IIM Calcutta, FarmDidi has also been recognized by UNDP, NITI Aayog, Wharton Economic Forum, the Maharashtra Government, and MEITY. The company is a small, ambitious team where every person has real ownership and directly contributes to building the company.
Role Overview
We are looking for a Senior D2C Growth & Performance Marketing Manager who can own the complete P&L of our D2C business. This is not just a performance marketing role. You will own the commercial performance of the D2C business — including revenue, Meta and Google advertising spends, customer acquisition, CAC, ROAS, AOV, conversion rate, contribution margin, and profitability. You should be someone who genuinely gets excited by Meta Ads, Google Ads, numbers, and analysis. You should enjoy looking at campaign data and asking why metrics changed, what creative drove conversions, which audience worked, and where the next meaningful growth opportunity lies.
Key Responsibilities
- D2C P&L Ownership: Own the overall performance and profitability of the D2C business including revenue, customer acquisition, marketing spends, CAC, ROAS, AOV, conversion rate, repeat purchases, contribution margin, and overall D2C profitability. Work closely with Founders to set monthly and quarterly revenue and profitability targets.
- Meta and Google Ads: Be the primary owner of FarmDidi's Meta and Google advertising engine. Manage budgets, build and optimize campaigns, scale winning ones, identify underperformers, test audiences and creatives, monitor CPM, CPC, CTR, CVR, CAC, and ROAS, forecast spends and revenue, build dashboards, and continuously experiment.
- Analytics and Growth: Turn data into insight, hypothesis, experiment, learning, and scale. Analyse campaign, customer, and business data to identify patterns, problems, and opportunities. Ask why CAC increased, why ROAS dropped, which creative is winning, and what the data is missing.
- Content and Creative Strategy: Analyse creative performance, identify winning themes, hooks, and messaging, develop creative briefs, build a continuous testing pipeline, and translate performance insights into actionable content requirements.
- SEO and Organic Growth: Use Google Ads search data to inform SEO strategy, identify high-intent search opportunities, improve organic acquisition, and analyse paid vs organic acquisition to reduce long-term dependency on paid ads.
- Shopify and CRO: Collaborate with Shopify developers to improve the D2C funnel — landing pages, product pages, checkout, conversion tracking, pixel issues, page speed, and funnel drop-offs. Prioritize CRO and A/B testing opportunities.
- Team Management: Eventually manage members of the growth and performance marketing team. Set goals, delegate, review performance, coach team members, build SOPs, create accountability, hire and train talent, and build a culture of experimentation.
Tech Stack
- Advertising Platforms: Meta Ads Manager, Google Ads
- Analytics & Tracking: Google Analytics 4 (GA4), conversion tracking, pixel setup
- E-commerce Platform: Shopify
- Office Tools: Excel, Google Sheets
- Additional (Good to Have): Amazon Ads, SEO tools, CRO tools