We are seeking a Senior Performance Marketing Manager to lead paid user acquisition for our mobile puzzle games. This role involves building testing playbooks, scaling campaigns across major ad networks, optimizing for ROAS, and collaborating with product and creative teams.

Senior Performance Marketing Manager

About the Company

Gameberry Labs is a bootstrapped, profitable mobile gaming studio founded in 2017 and headquartered in Bangalore. With a clear mission to become the premier game development company globally, we have developed two blockbuster titles: Ludo STAR and Parchisi STAR, which together have crossed 300 million downloads and generated over $275 million in lifetime revenue. Our games attract over 15 million monthly active players and have achieved the remarkable feat of handling 1 million concurrent online players seamlessly. In October 2025, we launched our latest hit Sorry World, which climbed to #1 on the US Play Store within two weeks. We were also crowned Bootstrap Champ at the ET Startups Awards 2023. Our philosophy is rooted in creating games that people love to grow old with, leveraging innovative design and cutting-edge technology.

Role Overview

We are looking for a seasoned Senior Performance Marketing Manager to lead our paid user acquisition efforts across multiple gaming titles. This role is pivotal in scaling our mobile puzzle games and driving strategic decisions through data-driven campaigns. You will own the end-to-end performance marketing lifecycle, from early concept testing to full-scale UA campaigns, and collaborate closely with product, analytics, and design teams. If you have a passion for mobile gaming and a proven track record in paid UA, this is an opportunity to make a significant impact in a fast-growing studio.

Key Responsibilities

• Build and refine game testing playbooks for mobile puzzle games, including early concept validation.
• Plan, execute, and scale paid user acquisition campaigns across Meta Ads, Google App Campaigns, Unity Ads, AppLovin, TikTok Ads, and other leading networks.
• Manage campaign optimization with a strong focus on ROAS (Return on Ad Spend) rather than just install volume.
• Collaborate with the creative team to drive video, playable, and static ad testing; identify and scale winning creative concepts.
• Develop processes to improve creative marketing team efficiency and leverage AI tools to automate and enhance workflows.
• Own campaign analytics and reporting, analyzing deep funnel metrics such as conversion rate, ARPU, LTV, and retention to double down on profitable user cohorts.
• Work with product, analytics, and design teams to align marketing strategies with game monetization and player engagement goals.
• Navigate iOS SKAN (SkAdNetwork) and Android attribution frameworks confidently, adapting to privacy changes.

Tech Stack

• Ad Platforms: Meta Ads (Facebook), Google Ads (Google App Campaigns), Unity Ads, AppLovin, TikTok Ads
• Mobile Measurement Partners (MMPs): Singular, Adjust, AppsFlyer
• Analytics Tools: Excel (advanced), CAC/LTV modeling
• Creative Formats: Video ads, playable ads, static images
• AI Tools: For workflow automation and creative optimization
• Platforms: iOS (SKAN), Android

• 5-8 years of hands-on Paid UA experience in conceptualizing and executing campaigns across channels
• Previous experience in Paid App marketing specifically in the mobile gaming industry
• Proven expertise in Meta Ads and Google Ads; experience with Unity Ads, AppLovin, and TikTok Ads is highly valued
• Strong knowledge of MMPs (Singular, Adjust, AppsFlyer) and attribution best practices
• Analytical mindset with fluency in Excel and CAC/LTV analysis
• Experience running campaigns on both iOS (SKAN) and Android platforms, confident in navigating IDFA restrictions
• Performance-first approach to creative testing—understanding what works and why

Health insurance, Free daily lunches, Professional growth opportunities, Studio ownership (P&L), Flexible work environment, Team activities