As a Senior PPC Analyst at iQuanti, you will build, manage, and optimize paid marketing campaigns across Google and Facebook, driving performance and delivering client results. This hybrid role in Bangalore offers an opportunity to work with a data-driven digital marketing firm.

About the Company

Founded in 2008, iQuanti is a data-driven digital marketing firm that leverages advanced analytics and proprietary models to deliver high-performance marketing programs. With over a decade of experience, iQuanti transforms consumer insights into actionable growth strategies for some of the world’s largest brands. The company’s proprietary ALPS tool uses predictive modeling and algorithmic simulations to drive more effective client campaigns, ensuring a culture of innovation and data excellence.

Role Overview

As a Senior PPC Analyst, you will be responsible for building, managing, and optimizing paid marketing campaigns across Google and Facebook, working towards meeting client goals and objectives. You will collaborate with internal teams to execute campaign strategies, analyze performance data, and implement optimization techniques to drive ROI. This hybrid role requires three days of in-office work per week and offers a collaborative, fast-paced environment where your analytical skills and attention to detail will be key to success.

Key Responsibilities

• Define and execute online marketing campaigns across multiple channels including Search, Display, Remarketing, and Social.
• Build out, analyze, and constantly improve campaign performance through optimizing account/campaign structure, bid and budget optimization, and continuous ad and landing page testing.
• Master and utilize tools such as Google Ads, Bing interface, AdWords Editor, Bing Editor, Facebook Ads, Google Analytics, Omniture, and SEMrush.
• Build expertise in organizing data for analysis using Excel and PowerPoint, including performance analysis, client dashboards, and monthly plans.
• Draw inferences from data and test hypotheses using statistical techniques.
• Define and implement routine reports (weekly/monthly) and provide detailed monthly and quarterly results overviews to clients.
• Participate in and support delivering results and presentations to clients.
• Learn and adopt PPC frameworks for performance optimization, staying abreast of current trends and best practices in PPC marketing.

Tech Stack

• Google Ads
• Google Analytics
• Facebook Ads Manager
• Bing Ads
• Excel
• PowerPoint
• SEMrush
• Omniture

3-6 years of experience in PPC campaign management (Google Ads & Facebook Ads) Strong proficiency in Excel Knowledge of statistical techniques (a plus) Excellent written and verbal communication skills Ability to work in a fast-paced environment with minimal supervision Excellent attention to detail