Drive cross-channel marketing at Zithara.ai, combining organic social, paid ads, email, and WhatsApp to generate leads for a B2B SaaS platform targeting retail brands in India and Australia.

About the Company

At Zithara.ai, we are pioneering the next generation of Customer Intelligence. Our platform serves as the "North Star" for consumer brands, empowering them to unify disparate customer data, automate personalized omnichannel engagement, and deploy advanced AI Agents for sales, support, and marketing. Zithara.ai simplifies retention and accelerates revenue growth for high-transaction, data-rich industries across India and Australia. As a fast-growing B2B SaaS company, we are committed to delivering cutting-edge technology that drives measurable outcomes for our clients.

Role Overview

We are seeking a creative, data-driven, and multi-faceted Social Media & Omnichannel Marketing Executive to join our growth marketing team in Hyderabad. In this role, you won't just manage a single social page—you will own our brand's digital footprint across organic social, paid advertising, and direct engagement channels like Email and WhatsApp. You will design, execute, and optimize cross-channel campaigns aimed at capturing the attention of B2B retail business owners and C-level executives in both India and Australia. This is an opportunity to directly influence lead generation and pipeline growth while working in a high-energy startup environment.

Key Responsibilities

1. Social Media Marketing (Organic & Paid Ads)

• Organic Strategy: Plan, create, and schedule engaging content across LinkedIn, X (Twitter), YouTube, and Instagram that establishes Zithara.ai as a thought leader in Martech and AI.
• Paid Campaigns: Set up, monitor, and optimize paid ad campaigns on LinkedIn Campaign Manager and Meta Ads Manager to generate high-quality demo requests and inbound leads.
• A/B Testing: Continuously test ad creatives, hooks, and audience segments (specifically targeting the Retail/E-commerce landscape in IN and AU) to maximize ROAS and lower Cost Per Lead (CPL).

2. Omnichannel Execution (Email & WhatsApp Marketing)

• Email Campaigns: Build, segment, and execute targeted email marketing campaigns for inbound nurture tracks, cold outbound sequences, and monthly product newsletters.
• WhatsApp Marketing: Design and deploy conversational WhatsApp marketing workflows for event promotions (like trade shows), webinars, and direct lead re-engagement.
• Analytics Tracking: Monitor key messaging metrics including open rates, click-through rates (CTR), spam scores, and conversion rates to iterate on copy and targeting.

3. Content Creation & Event Support

• Copywriting: Write compelling, persuasive copy for ad creatives, email subject lines, WhatsApp broadcasts, and long-form social posts.
• Collateral Coordination: Collaborate with graphic designers or utilize tools like Canva to produce crisp, thumb-stopping visual assets and video shorts.
• Event Amplification: Create buzz around major industry events and exhibitions (e.g., pre-booking campaigns for retail trade shows) to drive foot traffic and booth appointments.

Tech Stack

• Social Platforms: LinkedIn Campaign Manager, Meta Ads Manager, LinkedIn, X (Twitter), YouTube, Instagram
• Email Marketing: HubSpot, Mailchimp, Intercom (or similar)
• Messaging: WhatsApp Business API, conversational workflow tools
• Creative Tools: Canva, basic video editing apps
• Analytics: Performance metrics dashboards (impressions, CPL, ROAS, CTR, conversion rates)
• CRM & Automation: Customer Data Platform concepts, AI agents familiarity is a plus

Qualifications & Requirements

• Experience: 2–4 years of proven marketing experience, ideally within a B2B SaaS or Martech company.
• Paid Ads Mastery: Hands-on experience managing and scaling budgets on LinkedIn Ads and Meta Ads.
• Tool Proficiency: Experience using modern marketing tools (e.g., HubSpot, Mailchimp, Intercom, or native WhatsApp API setups). High proficiency with Canva or basic video editing apps is a major plus.
• Exceptional Communication: Stellar written and verbal English communication skills. You must be able to write sharp, professional copy that resonates with business leaders.
• Data-Driven Mindset: You don't just post content; you actively track impressions, clicks, conversions, and revenue metrics to justify marketing spend.
• Location & Shift Awareness: Based in Hyderabad. Willingness to occasionally align campaign scheduling and optimization tracking to match Australian business hours.

What to Expect (Why Join Us):

• "Drink Your Own Champagne" - You will be marketing a world-class platform using the exact channels our platform automates. Your success stories will directly form the case studies we show our clients.
• High-Growth Environment: Be part of an agile startup team where your ideas are implemented fast, and your impact is visible daily.
• Advanced Tech Stack: Work directly alongside AI engineers and SaaS growth experts, picking up cutting-edge knowledge in AI agents and Customer Data Platforms (CDPs).
• Competitive Compensation: Attractive base salary with performance incentives tied directly to pipeline contribution and lead generation.